Jeff Ford is director of acquisitions for Channel 4 and Film4
Author: |Posted: 2:28 pm on 21/05/08
Category: Blog
Last day of the American circus and it’s nearly time to come home. We go to CBS and see clips of Harper’s Island and the Beverly Hills spin-off 90210. We see a full hour of The Cleaner and, with unintentional and irritating irony, I messily spill my popcorn all over the floor. read more
Author: |Posted: 5:21 pm on 20/05/08
Category: Blog
It’s an early start as we head over the valley to visit ABC, which is Disney to everyone else. They begin the day with presentations from senior company execs before moving onto the first show from Steven Bochco, Raising the Bar. read more
Author: |Posted: 12:10 pm on 19/05/08
Category: Blog
Today we’re over at Fox. Security command us to park beneath Julie Andrews. An astonishingly intimate request – and one we hope her agent has legally approved. There’s palpable relief when we spot the 50ft painting of The Sound of Music star splashed over the car park wall. read more
Author: |Posted: 10:59 am on 17/05/08
Category: Blog
Author: |Posted: 1:50 pm on 16/05/08
Category: Blog
This morning’s Upfront wasn’t a traditional broadcaster but cable station Turner and its three channels TNT, TBS and TruTV. They talked, in blazing pyrotechnic language, about selling airtime to their audiences with “contextual targeting” and by “connecting TV brands with advertiser brands”. read more
Author: |Posted: 12:49 pm on 15/05/08
Category: Blog
Author: |Posted: 11:23 am on 14/05/08
Category: Blog
New York, New York. The drizzle that yesterday thickened the Manhattan air has vanished and the emerging sun is like America: optimistic and brash… I’m here for the NY Upfronts where the networks present their schedules to the money-men of the ad world read more
Day two at the Upfronts gave us a peek into the mind of Steve MacPhearson at 