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Articles in 'Marketing'

Create a 3D trail and you could end up on TV

Andy Pipes
27/10/09 at 5:32 pm
18 Comments

Channel 4 is searching for filmmakers who can create an ident with a difference – in 3D. To celebrate Channel 4’s upcoming ‘3D week’ filmmakers are being asked to upload 3D clips that feature the number four to a dedicated YouTube channel. The most creative entries could end up being broadcast on Channel 4 to [...]

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4oD + Facebook = Test Tube Telly

Andy Pipes
13/07/09 at 11:41 am
14 Comments

A couple of weeks ago 4oD began adding thousands of programmes from the C4’s archive onto channel4.com. This filled our hearts with joy, and your feedback – and the traffic you’re generating – suggests you’re also pretty happy with it too.
However, adding thousands of programmes to 4oD also made us realise we’d created a nice, [...]

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Win products from the new 4oD ad

Andy Pipes
10/07/09 at 10:11 am
47 Comments

Update:
This competition is closed. The lucky winners of the commercial spot products were Vivienne White, Marcia Soares, Martin Taylor, Val Hunt and Lorraine Foster.

You may have noticed a new campaign to promote the 4oD service on channel4.com, which now includes every programme from our archive, as well as the 30-day catch up window that was [...]

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Skins on Windows Live Messenger

Steve Forde
27/02/09 at 3:57 pm
0 Comments

Recent research has shown us that fans of Skins use Windows Live Messenger whilst they are watching the show.
So we have created an experience that fans can take part in whilst they are watching the show. Skins Messenger is a “live bot” which fires out messages related to specific scenes in the show. The bot [...]

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