Watch the Markets – October

Food news – digested. 4Food finds out what’s hotter than a cup of cocoa and what’s colder than aphrodisiac ice-cream

Going up
Jamming in the kitchen
Either the Women’s Institute has discovered Red Bull or preserves have got sexy. Either way you’re making jam by the vat-load; and not just any old jam – plum jam. “Sales of English plums are up by 140% year on year with sales of preserving sugar and jam sugar up by 181% and 70% respectively,” says an insider at Waitrose.

How to make jam

Squid and chips
As the struggle to save our sole gathers momentum and fish sustainability becomes the watchword for discerning foodies, it’s time to find something a little more exciting to partner your portion (of chips). According to Marks and Spencer, the solution is squid. Two British cephalopods (lolingindae forbesii and loliginidae vulgaris) will hit their shelves in October.

How to prepare squid and cuttlefish

Eating your pinks
Breast Cancer Awareness Month marks 30 days of guilt-free face stuffing in the name of a very worthy cause. Food favourites including Cadbury’s Flake and Gü’s hot chocolate soufflés are donning pink packaging for the duration of the campaign, with proceeds from their sale going to Breast Cancer Care. Check your supermarket for more pink products.

Improve your food karma by eating ethically

Going down
Hangovers
Yep. Eat your greens and morning-after misery could be a thing of the past. Results just published in the Journal of Food Science claim an extract taken from asparagus boosts liver function and the metabolism of alcohol. Asparagus season might be a way off but at least now you can toast it with bucket loads of Champers.

Your hangover remedies put to the test

British food
Traditional British dishes have been abandoned in favour of fancy-pants foreign food, according to a survey by tourism website www.iknow-uk.com. Their research found 50 per cent of Brits have never even tried toad in the hole, Welsh rarebit or bubble and squeak. Instead, the treacherous households admitted to serving pasta or pizza up to three times per week.

Master these classic British recipes

Baobab
Hailed as this year’s hot new superfruit, baobab has failed to conquer the food-world like fellow exotic imports goji berries and quinoa. Market research giants Mintel had backed a boom of the sustainable, anti-oxidant rich fruit but it is thought baobab’s dry powdery pulp is holding up research and development but manufacturers are optimistic it will soon hit European shores in products such as smoothies and cereal bars.

Top 10 superfoods

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