As devotee of the doner diet, Kerry Katona, is dropped as the face of Iceland and McDonald’s looks to be the only branded restaurant at the London Olympics, is it time we took a closer look at the faces behind our food?
Alan Shearer helped sell us burgers while Gary Lineker encouraged us to ‘insist on Walker’s crisps’. There’s nothing like a sporting legend to add some glamour to a fast food snack and commercially speaking, it’s marketing gold.
Celebrities were endorsing or creating food products when the Milkybar Kid was just a twinkle in his mother’s cowgirl eye. And McDonald’s has had Olympic involvement since way back in 1968.
So is this a healthy partnership we should all just learn to love? Or should we be questioning the ethics behind food branding and calling on the team behind the Olympics to rethink its recognition of locally produced food?
Comments
Do you notice that these sporting celebrities are pushing junk/processed food? Any self respecting sporting hero should perhaps consider being a little more responsible, given that kids will buy into anything they say. You’d expect of Kerry Katona but not of Gary Linekar. There is a real opportunity to be a role model here, but they seem to agree to endorse unhealthy junk food – for money. Shame.
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