As a Matteson’s radio ad gets criticised for saucily implying where it’s best to stick your sausage Hannah Williams asks, just what makes a winning food ad…
My all time guilty pleasure is a Pot Noodle; as a committed and adventurous cook, pouring hot water onto powdery dust in a plastic pot feels like pure filth. But, Lordy, it tastes so good. The switched on ad agency proclaimed the product: ‘The slag of all snacks’. Well if it is, then I’m a fan of easy virtue.
Less understandable for me, was the allure of a big, fat tangerine of a man belting you round the chops in a bid to make you drink orangeade. But it worked all the same, as sales of Tango rocketed in the mid 90s.
So what foodie slogans make you reach for your purse and pop to the shops? Does a gorilla playing the drums make you desire chocolate or is a woman in the tub more likely to kick start your cravings? What works and what doesn’t in the world of food ads?
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