Adrian Chiles quits the BBC's One Show for new role at ITV
Interesting media story developing this morning. No not the increase in advertising sales found on the Bellwether report suggesting advertising revenue has started to rise (but more on that later). It’s an even bigger story, Adrian Chiles has announced he’s to leave the BBC to head for ITV.
Chiles has helped BBC One to score a massive hit with the One Show, which starts each evening just before 7pm and runs head to head with Channel 4 News.
He’s was upset at the decision for BBC Radio 2 breakfast DJ Chris Evans to host the One Show’s Friday programme.
Chiles will take up a new role with GMTV and ITV and is understood to be hosting the channel’s South African hosted football World Cup coverage. He currently shares his role presenting the One Show with presenting Match of the Day 2 for the BBC.
He formerly hosted Working Lunch on BBC Two.
The race now begins to become the new face of what is one of the BBC’s most successful new programmes of the past decade. Who ever is picked will have a knock on impact on the performance of rival broadcasters including ITV and Channel 4.
Adrian Chiles said in a statement: “The chance to front ITV’s football coverage and GMTV would have proved an irresistible opportunity at the best of times.
“But, coming as it did at an awkward period for me at the BBC, it made the decision to leave not quite as hard as it might have been.
“I would have been happy to stay at the BBC doing the same shows on the same terms, especially The One Show, of which I am so proud having worked on it since the first pilots four years ago.”
“It’s no secret how disappointed I was by the controller’s decision to change an apparently successful and well-loved show at this stage, but fully respect her right to do so and sincerely wish her and the brilliant One Show team well with it.”
Photo Credit: BBC Pictures